The beloved video comp. Come on collectors out there, I know you’re harboring some gems. Digitize this stuff or send it to me, and I’ll run the transfers for you!

Released in VHS format in 1997 as “A Matador Records Instructional Film & Music Video Compilation”, What’s Up Matador has found its way to the youtubes. The notes from the back of the video jacket read:

What is a record label? What are “recoupables”? What is “indie cred”? Who is Ricky Luanda? Where is my mail order?

Every day, we receive countless letters, taxes, and electronic mail messages from children who want to know “what’s up?” And although we try the best we can to answer their questions individually (especially if they send pictures), we couldn’t possibly satisfy everyone. Enter award-winning film maker Clay Tarver. Clay (who also plays guitar in Chavez) conceived of an instructional (yet entertaining) film that would introduce young people to the world of Matador. With the help of cable television fixture Bill Boggs (perhaps you’ve seen his work as a pitch man for the 18″ satellite dish) and a New Jersey elementary school audience, Tarver’s film answers all the questions you’ve ever had about Matador, its origins, the bands and their way of life.

These lessons are illustrated by actual professional videos by Matador artists:

Spoon “Not Turning Off”
Railroad Jerk “Rollercoaster”
Yo La Tengo “From a Motel 6”
Guided By Voices “Motor Away”
Pizzicato Five “Twiggy Twiggy”
Silkworm “Wet Firecracker”
Bettie Serveert “Palomine”
Pavement “Cut Your Hair”
Helium “Pat’s Trick”
Run On “Christmas Trip”
Liz Phair “Jealousy”
The Jon Spencer Blues Explosion “Flavor”
Chavez “Unreal Is Here”
Chain Gang “Satanic Rockers”

Written and Directed by Clay Tarver
Produced by Jill Covitz
Edited by Jonathan Horowitz
An X-Ray Production